Quality Score Optimization: Google assigns a Quality Score based on the relevance of keywords, ad copy, and landing page. Higher scores lead to better ad placements and lower costs per click.

Ad Extensions: Utilize ad extensions to include additional information such as phone numbers, site links, and customer reviews, making ads more engaging and informative.

Negative Keywords: Identify and exclude keywords that are not relevant to your business to avoid wasting money on unqualified traffic.

A/B Testing: Regularly test different ad copies, images, and keywords to determine what works best.

Conversion Tracking: Implement tracking to measure actions taken by users after clicking on your ad, such as purchases or sign-ups, to gauge the effectiveness of your campaign.